Das Fragmentierungs-Paradox
Journal
gfm Insight
Type
journal article
Date Issued
2026-08-03
Author(s)
Language
German
Keywords
Marketing
Plattformen
Fragmentierung
Artificial Intelligence
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
gfm – Schweizerische Gesellschaft für Marketing
Publisher place
Zürich
Volume
3/2026
Subject(s)
Division(s)