NFC applications for stationary retail - lessons from the EU project StoLPaN
Type
presentation
Date Issued
2007-11-26
Author(s)
Wiechert, Thomas
Abstract
Near Field Communication (NFC) offers the technical basis to implement many interesting applications for the use in retail stores. The smart card emulation mode offers the possibility to accelerate the payment part of the checkout process, which according to an IBM study constitutes the biggest potentials in customer service improvement for 95% of the retailers. The use of NFC devices as loyalty cards not only accelerates the checkout process further, but gives retailers a new momentum to increase the number of program participants. The increasing saturation of wallets through an increasing number of credit cards has somewhat limited the possibility of these programs to grow.