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Assessing the Contribution of ECR
Journal
ECR Journal : International Commerce Review
ISSN
1424-8573
Type
journal article
Date Issued
2006-07-28
Author(s)
Abstract
At the first ECR Europe Conference held in Geneva in 1995, the concept of Efficient Consumer Response (ECR) was introduced for the first time to a European audience. At that conference, ECR was defined as a set of improvement initiatives to help grocery retailers and their suppliers to work together to satisfy consumer wishes better, faster and at less cost. the ECR Europe Executive Board asked the ECR Europe Academic Partnership, together with IBM Business Consulting Services, to investigate the status of ECR implementation in Western Europe, ECR adoption patterns and the effects of ECR adoption on retail and consumer goods businesses. In general, the ECR movement is an attempt to re-engineer the consumer goods business as a whole to establish efficient, collaborative, consumer-oriented business processes. In the adoption of ECR in individual companies there are, however, still many obstacles to overcome and much still to learn.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Springer
Publisher place
Berlin
Volume
6
Number
1
Start page
20
End page
29
Pages
10
Subject(s)
Division(s)
Eprints ID
68396