Network participation is a crucial factor in order to reap the benefits of a system like OEPI which is based on user-generated content. Therefore, motives for organizations to join the network and contribute content have to be identified in order to develop incentives that can make the network viral. This chapter identifies the organizational and individual motives, develops incentives based on these, and finally presents the basic concept of how network participation can be stimulated.
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Organizations’ environmental performance indicators : measuring, monitoring, and management