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Customer Relationship Management in Social Media
Type
fundamental research project
Status
ongoing
Keywords
Customer Relationship Management
Customer-Firm Interactions
Social Media
Channel Spillover Effects; Multichannel Management
Description
Understanding Customer-Firm Interactions in Firm-Hosted Brand Communities and their Spillover Effects on Customers, Employees, and Performance Outcomes
Leader contributor(s)
Funder
Range
HSG + Partners
Range (De)
HSG + Partner
Division(s)
Eprints ID
247348
results