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Rebecca Nüesch
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Nüesch
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Rebecca
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+41 71 224 3248
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Item type:Publication, Realizing Value From Tablet-Supported : Cases From the Banking IndustryTablet computers (tablets) have gained much attention in research, the application in a banking industry context remains somewhat unexplored. In particular, tablets could enhance customer-facing business processes, such as face-to-face advisory processes in the banking industry. This paper analyses the potentials of tablet-supported customer advisory and the impact on the advisory process based on expert interviews with three financial institutes. The study provides evidence that tablets promise to add value in a face-to-face advisory situation and may have an impact to the traditional advisory process.Type:conference paper