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Theo Lieven
Theo Lieven
Title
Prof. em. Dr.
Last Name
Lieven
First name
Theo
Email
theo.lieven@unisg.ch
Phone
+41 71 224 7217
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2012
1
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search.filters.author_s.67a523da-65c4-4928-96b6-f81516a49530
1
Lieven, Theo
Editor
search.filters.editor.Heinrich, Daniel
1
Bauer, Hans H.
1
Samak, Michael
Keyword
1
Beharioral Branding
1
Marke
1
Markenpersönlichkeit
1
Verbales Mitarbeiterverhalten
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Item type:
Publication
,
Emotionales Erleben der Markenpersönlichkeit durch verbales Mitarbeiterverhalten
(
Springer
,
2012
)
Lieven, Theo
;
Tomczak, Torsten
;
Bauer, Hans H.
;
Heinrich, Daniel
;
Samak, Michael
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Type:
book section
DOI:
10.1007/978-3-642-21133-1_5
URI:
https://www.alexandria.unisg.ch/handle/20.500.14171/92686
