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Andreas Herrmann
Title
Prof. Dr.
Last Name
Herrmann
First name
Andreas
Email
andreas.herrmann@unisg.ch
Phone
+41 71 224 2130
Homepage
Now showing
1 - 10 of 646
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PublicationCollect them all!(Springer Netherlands, 2022-07)
;Bauer, Christoph ;Spangenberg, Katie ;Spangenberg, Eric RType: journal articleJournal: Journal of the Academy of Marketing ScienceScopus© Citations 4 -
PublicationContraining Ideas: How seeing ideas of others harm creativity in open innovation(American Marketing Association, 2021)
;Dahl, Darren W.Type: journal articleJournal: Journal of Marketing ReserachVolume: Vol 58Scopus© Citations 33 -
PublicationHow Mobility Shapes Inclusion and Sustainable Growth in Global Cities( 2021)
;Brian Collie ;Markus Hagenmaier ;Nikolaus Lang ;Andrey Mavrenkov ;Pietro Viggiani d'Avalos ;Yvonne Zhou ;Philipp Silvestri ;Sandra CaballeroType: journal articleJournal: White Paper of the Economic Forum -
PublicationType: journal article
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PublicationThe Problem with Innovation Contests(Harvard Business Review, 2021-07)
;Dahl, Darren W.Type: journal articleJournal: Harvard Business ReviewVolume: July/August -
PublicationType: journal articleJournal: Journal of Consumer PsychologyVolume: 30Issue: 3DOI: 10.1002/jcpy.1156
Scopus© Citations 62 -
PublicationHow Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities( 2020-12)
;Tsai, Claire I.McGill, Ann L.Type: journal articleJournal: Journal of Marketing BehaviorIssue: 4 -
PublicationMixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products(American Marketing Association, 2020)Type: journal articleJournal: Journal of Marketing ResearchVolume: 57Issue: 3
Scopus© Citations 17 -
PublicationPersonalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing(American Marketing Association, 2019)
;Ito, KenichiSchmitt, BerndType: journal articleJournal: Journal of Marketing ResearchVolume: 56Issue: 6Scopus© Citations 47 -
PublicationGamified interactions: whether, when, and how games facilitate self–brand connections(Springer Netherlands, 2018-07)
;Sprott, David E.Type: journal articleJournal: Journal of the Academy of Marketing ScienceVolume: 46Issue: 4Scopus© Citations 102