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Bozena Izabella Mierzejewska
Former Member
Title
Prof. Dr.
Last Name
Mierzejewska
First name
Bozena Izabella
Phone
+41 71 224 2402
31 results
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Item type:Publication, Disruptive Innovations in Book Publishing - Threat or Opportunity?From the perspective of disruptive innovations it discusses the arrival of digital reading devices (like Amazon's Kindle, Sony e-reader etc.) and the challenges they bring to book publishing companies. Empirical data source comes from qualitative expert interviews with European publishers, which indicate that most managers are not seeing risks associated with digital formats by assuming that the market of devices and book readers themselves are not ready for switching to digital formats - like it was the case in the music industry.Type:journal articleJournal:The International Journal of the BookVolume:7Issue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, JMM Forum : Directions in current media management researchMedia management is a young discipline that is generating a body of interesting research published in academic books and journals and presented at numerous international conferences. Scholarly associations support media management and economics (MME) research by sponsoring MME divisions and associations dedicated to the topic in Europe, Asia, and Latin America. To encourage more discussion and exchange of ideas between members of this diverse audience, we are starting a forum for discussion and dialogue about topics addressing the future directions, open issues, and relevance of media management. To initiate the discussion, the editors have invited the leaders of four academic associations that represent media management scholars around the world to submit editorials. In the following pages you will find contributions from Gracie Lawson-Borders, Chair of the Media Management and Economics Division of the Association for Education in Journalism and Mass Communication; Aldo van Weezel, President of the Latin American Media Management Association; Yu Guoming, President of the Chinese Academy of Media Economy and Management; and Lucy Küng, President of the European Media Management and Education Association. They were asked to address any topic or issue that the writer feels is being neglected, misinterpreted, or even over-studied and that should be considered by other scholars in the field. The essays represent a starting point for more extended discussion in these pages of issues raised by those four authors.Type:journal articleJournal:The International Journal on Media ManagementVolume:12Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Editorial(Institut für Medien und Kommunikationsmanagement MCM, 2004); Xu, YingziDear Readers,Welcome to the first issue of the International Journal onMedia Management of this year, a double issue devoted tothe theme ?Traditional Media and the Internet: TheSearch for Viable Business Models.? We hope that our focustheme provides you with a deeper understanding ofhow the Internet has changed the nature of traditionalmedia industries and that we can give you a preliminaryview of things to come.Our invited Guest Editor, Sylvia M. Chan-Olmsted fromthe University of Florida, is a distinguished scholar in thefield of telecommunication management, media, andstrategy.Wewould like to express our gratitude for her supportand contribution throughout the whole cycle of thisissue?s preparation. In her guest editorial, Chan-Olmstedintroduces all articles accepted for publication and providesthe general context of this interesting special issue.Type:journal articleJournal:JMM - The International Journal on Media ManagementVolume:6Issue:1-2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Challenges to the international communication regulationType:journal articleJournal:Economic PapersVolume:34Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Persuasive Power of Facebook Push Notifications(2018-08); ; ; - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, The Role of Media Leaders in Online News Environments: How They Manage Change, Innovations and Human Resources(2005-09-30); Arampatzis, AlexanderType:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Media Concentration in USA and Europe - a comparative approach(2004-05-12) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Cinema Distribution and Exhibition in Austria – An Analysis of the Economics of Market Failure and Imperfect Competition(2004-05-13) - Some of the metrics are blocked by yourconsent settings
Item type:Publication,