Peter Mathias Fischer
Title
Prof. Dr.
Last Name
Fischer
First name
Peter Mathias
Email
peter.fischer@unisg.ch
53 results
Now showing 1 - 10 of 53
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Item type:Publication, Pride and Prejudice: Unraveling and Mitigating Domestic Country Bias(Palgrave Macmillan, 2022-02-07); Scopus© Citations 21 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Artificial Intelligence and Machine Learning: Exploring Drivers, Barriers, and Future Developments in Marketing ManagementType:journal articleJournal:Journal of Business Research - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Künstliche Intelligenz im Marketing: Möglichkeiten und HerausforderungenType:journal articleJournal:Die Unternehmung : Swiss journal of business research and practiceVolume:75Issue:3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Disentangling Country-of-Origin Effects: The Interplay of Product Ethnicity, National Identity, and Consumer EthnocentrismThe country-of-origin (COO) of products has been shown to affect consumer choice, especially in situations where the origin has a stereotypical association with particular products and depending on certain consumer traits (e.g., national identity, consumer ethnocentrism). However, little is known about how these phenomena are related. Two controlled experiments conducted in two different countries and product categories reveal that product ethnicity moderates the impact of national identity but not of consumer ethnocentrism. National identity is found to influence consumer preference only if the foreign product ethnicity is higher but not lower than that of comparable domestic products. Furthermore, while consumers with a low national identity are positively affected by a high product ethnicity of foreign products, this effect vanishes with increasing levels of national identity. This research has implications for academics and practitioners alike, as it examines important boundary conditions of country-of-origin effects that have been undiscovered so far.Type:journal articleJournal:Marketing LettersVolume:28Issue:2Scopus© Citations 87 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Preispremium Swissness Worldwide und "Country of Origin" - Effekte : Der Einfluss von Produktethnizität auf die ZahlungsbereitschaftType:journal articleJournal:Die UnternehmungVolume:69Issue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Dysfunktionales Verhalten von Vertriebsmitarbeitern als Folge imperfekter SteuerungssystemeType:journal articleJournal:Controlling & Management ReviewVolume:53Issue:2 Supplement - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Swiss made vs. Made in Germany : Kaufentscheidung nach HerkunftslandType:journal articleJournal:Marketing Review St. GallenVolume:26Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Die van Westendorp-Methode: Ein zu Unrecht vernachlässigtes Verfahren zur Ermittlung der Zahlungsbereitschaft?Type:journal articleJournal:Wirtschaftswissenschaftliches Studium : WiStVolume:38Issue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Aktuelle Herausforderungen für das PreiscontrollingType:journal articleJournal:Controlling & Management ReviewVolume:52Issue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Consumer versus Product Accommodation: A Study Using Regional Dialects(2022-06); Zeugner-Roth, KatharinaType:conference paper