Vera Kristina Lenz-Kesekamp
Title
Prof. Dr.
Last Name
Lenz-Kesekamp
First name
Vera Kristina
Email
vera.lenz-kesekamp@unisg.ch
12 results
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Item type:Publication, Alexa Skills: Welche Chancen und Risiken sind damit verbunden?Type:journal articleJournal:Wirtschaftsinformatik & ManagementIssue:10(6) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism(Springer Berlin Heidelberg, 2018-04); As online activities increasingly shift to mobile devices, organizations especially in tourism must understand which factors drive and inhibit mobile consumer behaviour, if they want to remain competitive. Thus, this paper analyses the effects of psychological factors on mobile consumer behaviour. Drawing on multiple established theories, four psychological factors are identified: (1) smartphone self-efficacy, (2) mobile-specific innovativeness, (3) mobile users’ information privacy concerns, and (4) personal attachment to smartphone. Using a structural equation modeling approach with a large-scale consumer sample, the effects of these factors on two fundamental types of mobile consumer behaviour are analysed: behaviour along the mobile customer journey and consumers’ willingness to disclose personal data in return for personalized mobile experiences. The results confirm the relevance of the identified factors for mobile consumer behaviour. These findings have several implications for the design and management of mobile touch points in tourism.Type:journal articleJournal:Information Technology & TourismVolume:18Issue:1-4Scopus© Citations 34 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Persuasive Power of Facebook Push Notifications(2018-08); ; ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Segmentation of Smartphone Users Based on Psychological Factors(2018-05-25); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Assimilation of Mobile Marketing in Organisations(2017-01-04); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Mobile Consumer Segments' Perception and Usage of Location- based In- Store Mobile Shopper Marketing(AMA Educators Proceedings, 2017); ; - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, Mobile Marketing - Wo stehen Schweizer Unternehmen
und Konsumenten(2017-01); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Persuasives Mobile Marketing : am Beispiel von Push Notifications der Branded Apps des Schweizer DetailhandelsBranded apps inform retail customers about all relevant issues concerning purchasing. To promptly inform customers about the app in general and latest offer information in particular, Push Notifications (PN) are increasingly used. By applying the concept of persuasive communication, based on existing research, it can be assumed that PN make it possible to influence the behavior of retail customers within the app and in relation to their purchases in an even more targeted manner. However, in the case of Swiss retail the question of how persuasive communication within the PN of a branded apps design remains unanswered by current research efforts. Therefore, the aim of this dissertation is, on one hand, to evaluate the current state of PN use in the Swiss retail with a qualitative approach and to clarify the question of whether and which persuasive communication strategies are used. On the other hand, the role of persuasive mobile customer communication in retail companies will be worked out with national mobile marketing and retail experts in order to shed light on strategic and organizational procedures with regard to PN. The final goal is the quantitative analysis of the effect in persuasive PN on the future purchase behavior of retail customers. A mixed-method design consisting of a systematic literature analysis, a qualitative content analysis, expert interviews, and a quasi-experimental online customer survey sets the methodological framework for this approach and serves to achieve the three research objectives mentioned above. The results indicate that PN are already widely used in Swiss retail and they have the potential to become an indispensable instrument of mobile marketing. However, little differentiation is apparent with regard to persuasive content, timing, and visual design elements. In addition, the research results show that, although PN can be used to create new direct access to the customers, this is not fully exploited by Swiss retailers. Further, the research results indicate that PN have a significant influence on the future purchase behavior of retail customers and different persuasive formulations elicit different responses from them. In summary, the dissertation closes the research gap on the handling of persuasive PN in Swiss retail, prepares the ground for further research in this area, and provides practical advertising recommendations for retailers.Type:doctoral thesis