Iris-Katharina Schmutz

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Dr.oec. HSG
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Schmutz
First name
Iris-Katharina

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    Item type:Publication,
    Allocating resources in pricing – which capabilities are worth fostering in the face of AI?
    (Nomos, 2020-11)
    Schmutz, Iris-Katharina  
    ;
    Reinecke, Sven  
    ;
    Manole, Anne-Marie
    The field of pricing holds high potential for professional- ization since it comprises a multitude of decisions based on sparse information sets, data-driven tasks and an ever more dynamic and fast-moving market environment. Therefore, advances in artificial intelligence (AI) will influence and maybe even disrupt pricing man- agers’ roles within the pricing process. Using a Delphi study design, we aimed to take a look at future tasks and profiles of pricing managers. The results allowed us to extend existing models of pri- cing capabilities and classify which skills and know-how pricing managers should nurture and which ones may be left to artificial intelligence. Furthermore, we were able to derive implications for curricula as well as talent selection.
    Type:journal article
    Journal:Die Unternehmung : Swiss journal of business research and practice
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/111631