Social Media Readiness in Public Administration : Developing a Research Framework
Type
conference paper
Date Issued
2013-04-10
Author(s)
Abstract
This paper develops a multi-level model of Social Media Readiness (SMR) in public
administration. Social Media Readiness is described as the extent to which an individual, group or organization is willing, able and prepared to use social media for professional purposes. We survey literature that potentially informs our understanding of SMR. In order to develop a model that is both tailored to the specific context of public administration, and sufficiently represents the complexity of the phenomenon, we conducted an explorative study in late 2011, based on eight case studies within a German state administration. We analyzed social media initiatives in order to identify antecedents of SMR based on the perspectives and experiences of public employees involved in such projects. Finally, we substantiate the resulting model based on established theories of technology acceptance, digital divide, trust, innovation diffusion and public entrepreneurship in order to propose a, both, empirically and theoretically founded framework for future research into social media readiness in public administration.
administration. Social Media Readiness is described as the extent to which an individual, group or organization is willing, able and prepared to use social media for professional purposes. We survey literature that potentially informs our understanding of SMR. In order to develop a model that is both tailored to the specific context of public administration, and sufficiently represents the complexity of the phenomenon, we conducted an explorative study in late 2011, based on eight case studies within a German state administration. We analyzed social media initiatives in order to identify antecedents of SMR based on the perspectives and experiences of public employees involved in such projects. Finally, we substantiate the resulting model based on established theories of technology acceptance, digital divide, trust, innovation diffusion and public entrepreneurship in order to propose a, both, empirically and theoretically founded framework for future research into social media readiness in public administration.
Language
English
Keywords
Social Media
Public Administration
Public Management
Readiness
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
PUBLIC SECTOR RESPONSES TO GLOBAL CRISIS: New challenges for politics and public management?
Publisher
IRSPM International Research Society in Public Management
Publisher place
Bern
Start page
31
Event Title
XVII International Symposium on Public Management (IRSPM)
Event Location
Prague
Event Date
10.-12.04.2013
Subject(s)
Division(s)
Eprints ID
221800
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hoffmann_lutz_and_meckel_2013_-_social_media_readiness_in_public_administration.pdf
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Format
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