Applications of Blogs in Corporate Communication
Journal
Studies in Communication Sciences
ISSN
1424-4896
Type
journal article
Date Issued
2007-12-19
Author(s)
Abstract
Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.
Funding(s)
Language
English
Keywords
weblog
typology
classification
St. Galler blog cube
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Università della Svizzera italiana
Publisher place
Lugano
Volume
7
Number
2
Start page
227
End page
245
Pages
19
Subject(s)
Division(s)
Eprints ID
42022