Social Product Customization: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products
Type
conference paper
Date Issued
2016
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Society for Consumer Psychology (SCP)
Event Location
St. Pete Beach (FL), USA.
Subject(s)
Eprints ID
256829