Gamified Shopping: How Challenging Tasks Create a Desire to Acquire
Type
conference paper
Date Issued
2016
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Theory and Practice in Marketing Conference (TPM)
Event Location
Houston, USA
Event Date
2016
Subject(s)
Eprints ID
256826