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  4. Liquid Death - Revolutionizing the non-alcoholic drink market with disruptive marketing and visionary leadership 2026
Details

Liquid Death - Revolutionizing the non-alcoholic drink market with disruptive marketing and visionary leadership 2026

Type
case study
Date Issued
2026-09
Author(s)
Marcus Schögel  
;
Laura-Eve Grellmann  
;
Philipp Behringer  
Language
English
Keywords
leadership
marketing
beverage market
differentiation
HSG Classification
contribution to education
Refereed
No
URL
https://alexandria.unisg.ch/handle/20.500.14171/142102
Subject(s)

business studies

education

Division(s)

IMC – Institute for M...

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