Felix Schakols
Title
Ph.D. HSG
Last Name
Schakols
First name
Felix
Email
felix.schakols@unisg.ch
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Item type:Publication, Refining Ideas with Generative AI: How Text-and Image-Based Scenarios Influence Idea Refinement(2024); ; ; ; In the innovation process, generative AI can be used to refine ideas with text-based scenarios and image-based visualization. Our findings reveal that text-based scenarios versus image-based visualization scenarios enhance creative performance because they increase levels of mental outcome simulations.Type:conference paper