Bee Up: Crowdsourcing als Ansatz zur Geschäftsmodellentwicklung von KMU
Type
applied research project
Start Date
July 1, 2014
End Date
December 31, 2015
Status
ongoing
Keywords
KMU
Crowdsourcing
Business Innovation
Description
Schweizer KMU im Technologiebereich sind fachtechnisch ausgerichtet und stellen ihre Kernkompetenzen in den Vordergrund. Diese innenorientierte Fokussierung birgt die Gefahr, dass Entwicklungen ausserhalb der Branche nicht erkannt werden und das bestehende Geschäftsmodell ausdient. Mittels einer neuen Methode, welche ältere Methoden mit derjenigen des Crowdsourcing kombiniert, kann die Aussensicht gewonnen werden. Dieses Projekt konzipiert und evaluiert diese neue Methode, welche besonders auf die Bedürfnisse der KMU ausgerichtet ist.
Ziel des Forschungsprojektes "Bee Up: Crowdsourcing als Ansatz zur Geschäftsmodellentwicklung von KMU" ist daher die Entwicklung eines Dienstleistungsangebots, das KMU mittels Crowdsourcing und Schwarmintelligenz hilft, ihre Geschäftsmodelle systematisch zu innovieren.
Ziel des Forschungsprojektes "Bee Up: Crowdsourcing als Ansatz zur Geschäftsmodellentwicklung von KMU" ist daher die Entwicklung eines Dienstleistungsangebots, das KMU mittels Crowdsourcing und Schwarmintelligenz hilft, ihre Geschäftsmodelle systematisch zu innovieren.
Leader contributor(s)
Member contributor(s)
Funder
Topic(s)
Crowdsourcing
Business Innovation
Method(s)
Action Research
Design Science
Case Study Research
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
233283
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Item type:Publication, It's not about having Ideas - It's about making Ideas happen! Fostering Exploratory Innovation with the Intrapreneur AcceleratorOrganizations usually strive for innovation to achieve economic growth. Thereby, incremental innovation of e.g., existing products is often the most attractive way because it is plannable to a certain extent and often reveals short-term success. However, many markets change due to new competitive structures caused by the rise of digital services, which facilitates market entries of new companies. For an incumbent firm trying to cope with these competitors, exploitation of existing ideas and technologies (i.e., incremental innovation) is not enough. Although these firms usually pay minor attention to it, they need to additionally explore how to establish disruptive innovation that complements or even changes their traditional business model before competitors do. In this contribution, we present a novel structure to foster exploratory innovation within incumbent organizations by unleashing the innovative potential of intrapreneurs as peripheral innovators: the Intrapreneur Accelerator. We consider this novel structure a service system for supporting intrapreneurs to develop and implement extraordinary ideas and thus fostering exploratory innovation for the organization. Using a design science approach, we will further present our methodology and our preliminary results, since we have already conducted two of four design iterations.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Deconstructing the Sharing Economy: On the relevance for IS research(Universitätsverlag Ilmenau, 2016-03-09); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Enhancing Absorptive Capacity in Open Innovation Communities(M.E. Sharpe, 2014); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Dienstleistungen von der Crowd: Crowdsourcing und Crowd WorkType:newspaper articleVolume:Portfolio-Management im Service - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Crowdsourcing – Chancen für den Mittelstand. Kollektive Intelligenz in F&E-Prozesse integrieren(AWS-Institut für digitale Produkte und Prozesse gGmbH, 2016); ; Rhyn, MarcelType:newspaper articleJournal:IM + io : das Magazin für Innovation, Organisation und ManagementVolume:31Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Massive Open Online CoursesFrom an information systems research perspective, MOOCs represent an innovative, web-based business model for financing, designing, and provisioning educational services. Due to the increasing digitization and respective structuring of these services, the laws of the Internet economy Shapiro and Varian 1999; marginal costs of additional participants tend towards zero, occurrence of network and long-tail effects) open up higher education and vocational training to the masses. Thus, MOOCs offer great potential (e.g., increased effectiveness and eefficiencyin education) and challenges (e.g., new competitors) for academic institutions and other providers of educational services. The current academic discussion on MOOCs focuses on the different types of MOOCs the involved didactic concepts, as well as the technology and mechanisms that facilitate the scaling of educational services.Type:journal articleJournal:Business & Information Systems Engineering (BISE)Volume:6Issue:2Scopus© Citations 82 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gamification: Design of IT-Based Enhancing Services for Motivational Support and Behavioral ChangeNikeFuel is the fuel of the Nike+ community. A fuel that has made two million users burn more than 68 bn. calories and that proliferates with each kilometer. The athletic performance of Nike+ users is measured via sensors in Nike sports shoes and an Apple iPod or iPhone, documented on the Nike+platform and converted into NikeFuel. In doing so, users may visualize their progress, compare their performance with others, and obtain different status levels that reflect their athletic potential. This approach derives from the domain of game design and is called gamification enriching products, services, and information systems with game-design elements in order to positively influence motivation, productivity, and behavior of users. In the consumer sector, various successful examples for gamication are gaining recognition. Gamication is a persuasive technology that attempts to influence user behavior by activating individual motives via game-design elements. As a consequence, this approach does not deal with designing games that can generally be defined as solving rule-based artificial conflicts or simulations. Thus, gamication needs to be contrasted to related concepts such as serious games and games with a purpose.Type:journal articleJournal:Business & Information Systems Engineering (BISE)Volume:5Issue:4Scopus© Citations 343 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, How to Manage Crowdsourcing Platforms Effectively?(Sage Publishing, 2018-02-01); Scopus© Citations 111 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Rate or Trade? Identifying Winning Ideas in Open Idea SourcingInformation technology (IT) has created new patterns of digitally-mediated collaboration that allow open sourcing of ideas for new products and services. These novel sociotechnical arrangements afford finely-grained manipulation of how tasks can be represented and have changed the way organizations ideate. In this paper, we investigate differences in behavioral decision-making resulting from IT-based support of open idea evaluation. We report results from a randomized experiment of 120 participants comparing IT-based decision-making support using a rating scale (representing a judgment task) and a preference market (representing a choice task). We find that the rating scale-based task invokes significantly higher perceived ease of use than the preference market-based task and that perceived ease of use mediates the effect of the task representation treatment on the users’ decision quality. Furthermore, we find that the understandability of ideas being evaluated, which we assess through the ideas’ readability, and the perception of the task’s variability moderate the strength of this mediation effect, which becomes stronger with increasing perceived task variability and decreasing understandability of the ideas. We contribute to the literature by explaining how perceptual differences of task representations for open idea evaluation affect the decision quality of users and translate into differences in mechanism accuracy. These results enhance our understanding of how crowdsourcing as a novel mode of value creation may effectively complement traditional work structures.Type:journal articleJournal:Information Systems ResearchVolume:27Issue:1Scopus© Citations 93 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gamification: Gestaltung IT-basierter Zusatzdienstleistungen zur Motivationsunterstützung und VerhaltensänderungType:journal articleJournal:WirtschaftinformatikVolume:55Issue:4
