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    A Social Milieu Approach to the Online Participation Divides in Germany
    (2015-06-04)
    This presentation summarizes a qualitative study of participation divides in Germany. Focus groups and online communities with 96 participants from seven distinct social milieus serve to differentiate online participation along social lines. The results show that German citizens are strongly segregated into distinct Internet milieus that differ in their intensity, variety, understanding and attitudes towards online participation. Each milieu displays a specific participatory habitus and some of the findings challenge existing research on digital and participation divides.
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    Online but Still not Taking Part? : Investigating Online Participation Divides in Germany
    (Difo-Druck GmBH, 2015)
    Millions of people all over the world participate in various online contexts and create content via blogs, wikis, personal homepages, online communities or social media platforms, such as Facebook and Twitter. Social scientists are increasingly researching the forms, drivers and consequences of such online participation, understood as the creation and sharing of content on the Internet addressed to a specific audience and driven by a social purpose. However, most research focuses on political participation on the Internet and its impact on the offline world, neglecting newer and more fluid activities. Furthermore, the nascent field of online participation research is very fragmented and atheoretical. This dissertation addresses these problems and investigates online participation from a holistic perspective, taking a sociological and digital divide approach and going beyond political participation and civic engagement. It proceeds in four steps. First, a systematic literature review is conducted to assess the current state-of-research and to derive a typology of online participation. Five areas of online participation are distinguished: political and civic participation, business participation, cultural participation, educational participation, and health participation. Second, salient drivers of online participation are researched from a social cognitive perspective. This contribution shows that cognitive factors, namely privacy concerns and online self-efficacy, partly mediate the effect of demographic antecedents (age, gender) and education on different forms of online participation. Third, German users' online participation patterns are differentiated along social milieus. This contribution expands notions of the digital and participation divide with a cultural perspective. Fourth, the single contributions are brought together into a coherent structure and reflected in theoretical terms within the framing chapter as well as the conclusion. The main theoretical contribution of the thesis consists of a thorough analysis of previous research on online participation - including the central aspect of participation divides - and a carefully derived definition of the concept. This understanding challenges previous understandings by being largely descriptive instead of normative and by considering a myriad of forms of online participation, going beyond the political. The main empirical contribution of the dissertation lies in a theoretically substantiated, multi-method investigation of the participation divides in Germany, a country where little research on that topic exists.
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    Online Non-Participation : Exploring Abstinence from Participatory Internet Uses
    Social media have been described as participatory media, because they facilitate the publication and sharing of content by lay audiences. Increasingly, research is differentiating forms of "online participation" in social domains as diverse as business, politics, culture or education. At the same time, research into the social stratification of Internet use ("digital divide") has triggered a lively debate on causes for non-participatory Internet uses. Most recently, it was recognized that digital non-participation can vary not only in causation but also in significance, as it may signify either an active or a passive stance and user intention. Active forms of non-participation could include acts of boycotts and obfuscation, such as the use of anonymization techniques. By contrast, passive non-participation occurs when individuals do not participate for a lack of skills, interest, or time. To differentiate the terminology of online non-participation among German Internet users and explore distinct causes, the authors have conducted a qualitative study based on focus groups with a diverse selection of Internet users.
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    Divided they participate? : Social Inequalities in Online Participation
    (2015-09-02)
    Although today almost all households in Western countries have Internet access , substantial divides in Internet skills and uses exist. Previous research has shown that age, gender and socio-economic status affect individuals' access to the Internet as well as their digital literacy and their amount and variety of uses. More recently, the focus has shifted to social media and partipatory uses, where users not only consume but also produce online content. The notion of a partipation divide has been brought up to describe social inequalities in online content creation. The presentation gives an overview of the participation divides. It consists of three parts: In the first part, a systematic literature review on the topic of online participation is presented to summarize the status quo of the research domain. In the second part, salient drivers of online participation are investigated from a social cognitive perspective. This contribution shows that cognitive factors, namely privacy concerns and online self-efficacy, partly mediate the effect of demographic antecedents (age, gender) and education on different forms of online participation. Finally, users' online participation patterns are differentiated along social milieus.
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    Part of Me Is Online : A Systematic Literature Review of Online Participation
    (mcm institute, 2014)
    Online participation has found increasing attention in various research disciplines. Participatory potentials of new media are explored from a number of different perspectives, covering activities such as writing a political blog, participating in an online discussion board on health topics or remixing and sharing videos online. This article presents a systematic literature review of the current state-of-research on online participation. Drawing on four databases and a total of eight search combinations, it reviews some recent developments, main discourses as well as findings within this domain. We find that research on online participation is highly segregated into specific sub-discourses that reflect disciplinary boundaries. Research on political participation and civic engagement on the Internet is by far the most prominent research stream. Other forms of participation include cultural, business, education and health participation. We derive salient implications and propositions for future research.
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    Wir sind drin!?
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    DIVSI-Studie: Beteiligung im Internet : Wer beteiligt sich wie?
    (Deutsches Institut für Vertrauen und Sicherheit im Internet (DIVSI), 2015) ; ;
    Poëll, Robin
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