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    Ästhetische Unternehmensführung - Von der Schönheit der Beziehungen zwischen Führungskräften und Mitarbeitenden
    Aesthetic leadership is concerned with how managers shape interactions with their employees. In doing so, the manner of interpersonal interaction is illuminated. The focus is on building pleasant social relationships by promoting positive feelings, which are evoked in employees by the aesthetically designed interactions, while avoiding negative feelings. Some organizational research has acknowledged and investigated the existence and relevance of aesthetics. However, publications to date have been limited primarily to the visual and materialistic components of aesthetics. Much less attention has already been paid to the other four human senses. Occasionally, approaches have been developed to promote aesthetics in the interpersonal sphere as well. Concrete recommendations for corporate practice are still lacking. Aesthetic leadership has a moral value and cannot be copied, since the process itself has to be gone through. It thus offers sustainable competitive advantages. In order to provide an instruction manual for the conscious integration of aesthetics in everyday business life, Grounded Theory was applied. As part of the data collection, individual interviews were conducted with employees who told their stories of formative aesthetic experiences of both a positive and negative nature. In order to dive even deeper into the subject area, job shadowings were conducted with entrepreneurial personalities. I was allowed to accompany them during several days in their entire professional everyday life and to interview the employees concerned in order to find out their view on specific aesthetic actions of the leader. The data analysis brought to light 199 first-order codes, which impressively show how aesthetic actions can have an effect on employees. Employee-centeredness, communication and the attitude of the entrepreneurial personality represent the superordinate categories. In a fourth, superordinate category, the effects of the aesthetic dimension in leadership on the company and on the private lives of the employees are presented.
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