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Ronny Baierl

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Prof. Dr.

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Baierl

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Ronny

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The role of innovation and IP in AI-based business models
(Springer, 2019)
Bader, Martin A.
;
Stummeyer, Christian
;
Ronny Baierl
;
Judith Behrens
;
Alexander Brem
We give insights into proprietary and open innovation approaches that are applied in artificial intelligence (AI)-based business models. Starting with the historical emergence of AI, we present the state of the art of innovation structures in AI applications and AI-based business models. Finally, we elaborate on the role of intellectual property (IP) with a special focus on patents, analyzing patenting data, and the top AI patentees: corporations, research organizations, and top patenting AI start-ups. We conclude with our own model of formal and informal protection strategies applied in AI-based business models and how to balance open and proprietary innovation with a focus on entrepreneurship and start-ups.
Type:book section
URL:https://link.springer.com/chapter/10.1007/978-3-030-20138-8_2
DOI:10.1007/978-3-030-20138-8_2
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/99071
Scopus© Citations 3