Create Generative AI Value at Scale
Journal
MIT Sloan Management Review
Type
journal article
Date Issued
2026-06-02
Author(s)
Abstract
Companies that have established a new kind of internal AI organization called the “AI spine” are using the cross-functional structure to rapidly develop innovative generative AI use cases with users’ help. The spine enables greater sharing of ideas and expertise across business units, which helps spark new ideas about where GenAI can be used to improve processes organizationwide. Disciplined project governance keeps the company’s resources focused on where a positive impact from AI is likeliest.
Funding(s)
Voice
HSG Classification
contribution to practical use / society
Refereed
Yes
Publisher
MIT Sloan School of Management
Volume
67
Number
4
Start page
26
End page
32
Pages
7
Subject(s)
Division(s)