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    Actualizing Affordances: A Socio-Technical Perspective on Big Data Analytics in the Automotive Sector
    Big data analytics affects organization in multiple ways, among others in regard to (1) new task possibilities for companies (i.e., affordances), (2) required technology implementations, (3) the development of peoples’ capabilities as well as a data-driven culture, and (4) the implementation of organizational structures that ensure collaboration across departmental boundaries. Drawing on a multiple-case study approach, we use affordance theory in conjunction with socio-technical systems theory to elaborate ex-ante required organizational changes as well as the subsequent actualization of big data analytics affordances. First results indicate that to actualize big data analytics’ affordances the successful adaption of components within the socio-technical system (i.e., actors, structures, and technology) is necessary. In this article, we report on our research design as well as preliminary results of an initial case analysis discussing organizational antecedents for the actualization of big data analytics affordances.
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    On the Design of Digitized Industrial Products as Key Resources of Service Platforms for Industrial Service Innovation
    (Springer, 2017-05-31) ;
    Maedche, Alexander
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    Brocke, Jan vom
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    Hevner, Alan
    The pervasive infiltration of digital technology into physical products fundamentally changes the requirements regarding the design of physical products and their potential for service innovation. To effectively leverage the generative capacity of digitized industrial products in future smart service offerings, proper design decisions must be made when designing today’s products. The purpose of this paper is to report on a 2.5-year action design research project with an industrial forklift manufacturer, a software company, and an IoT consultancy. I elicit meta-requirements of digitized products arising from the industrial service business and derive design principles for digitized industrial products. This work empowers researchers to better understand the importance of generative product design to enable opportunities to innovative services. For managers, this work provides a blueprint for the design of digitized industrial products and raises awareness for generative product design in the digital age.
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    Scopus© Citations 7
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    A Taxonomy of Industrial Service Systems Enabled by Digital Product Innovation
    (IEEE Computer Society Press, 2016-01-05) ;
    Buehnen, Thilo
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    ;
    Against the backdrop of pervasive digitization, industrial equipment in the manufacturing industry is increasingly augmented with digital technology. Since the industrial service business plays a growing role for original equipment manufacturers (OEMs), the physical and digital materiality of industrial equipment particularly has gained importance for service innovation. Despite these new opportunities, OEMs, industrial equipment operators, and service organizations struggle to (1) identify and build up adequate technological capabilities and (2) fully harness the potential of digital product innovation for their service business. Within this paper, we propose an evaluated taxonomy to classify and better understand industrial service systems enabled by digital product innovation. As an anchor in theory, we draw on the service-dominant logic and the theory of affordances. The taxonomy helps practitioners to better understand the impact of digital product innovation on the service business in respective industry contexts.
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    Scopus© Citations 23
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    Exploring how Digitized Products enable Industrial Service Innovation - An Affordance Perspective
    This paper explores the impact of digitized products on industrial service innovation. Digital technolo-gies equip physical products with versatile material properties that create a multitude of opportunities for value co-creation. In particular, product-complementing service offerings are an obvious field for investigating service innovation that leverage digitized products. We contribute to research on digitally enabled service systems that progressively emerge in industrial settings. Anchored in a revelatory case study in the intra-logistics industry, we explore how digitized products are put to innovative uses. Spe-cifically, we take an affordance perspective to identify goal-oriented action potentials that arise from material properties of the digitized product and organizational use contexts in service systems. Inter-preting case data, we show how original equipment manufacturers create the potential to (1) monitor and control industrial products remotely; (2) empower technical customer service; (3) manage, opti-mize, and integrate product operations; and (4) offer performance-based contracting of industrial prod-ucts. Besides identifying affordances and demonstrating how digitized products enable novel configu-rations in service systems, we contribute to theory by (1) proposing a framework to conceptualize af-fordances of digitized products for service innovation and (2) linking the service-dominant logic with affordance theory.
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    Looking for a Few Good Concepts and Theories for Digitized Artifacts and Digital Innovation in a Material World
    (Association for Information Systems, 2016-12-11) ;
    Mikusz, Martin
    Physical objects get increasingly augmented with digital technology resulting in digitized artifacts and digital innovation. We adapt an analysis framework geared towards the structural nature of theories in IS research to investigate how digitized artifacts, digital innovation and the relationship between the two are conceptualized. We identify and juxtapose research on 1) ‘ubiquitous and pervasive computing’, 2) ‘digital product innovation and digitized products’, 3) ‘digitized service innovation’, and 4) ‘digitized product service systems’ as four research streams that conceptualize digitized artifacts and related innovation. We discuss how the individual research streams contribute to the body of knowledge by recommending how the existing concepts can be utilized and when their application is most suitable. We furthermore reveal ambiguities and blind spots as potential avenues for further research. For scholars, our work provides guidance in choosing an adequate theoretical foundation for research on digitized artifacts and digital innovation.
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    Understanding the Business Value: Towards a Taxonomy of Industrial Use Scenarios enabled by Cyber-Physical Systems in the Equipment Manufacturing Industry
    The trend of digitalization provides new opportunities for industrial equipment manufactures as sensor technology and ubiquitous connectivity become part of the equipment. In particular, cyber-physical systems (CPSs) enable digital innovation for the industrial product and service business by improving operational efficiencies, facilitating innovative hybrid business models, and fuelling servitization in manufacturing. Despite the new opportunities, so far no research has been conducted to investigate and classify configurations and affordances of this new technology. To gain both a broad and in-depth understanding of use scenarios and added-value of CPSs for the service business in the equipment industry, a multi-method approach is chosen: a systematic literature review as well as case study research are conducted. Grounded in existing literature and based on empirical data of 45 use scenarios, we propose a taxonomy to classify use scenarios enabled by CPSs in the equipment industry. This work contributes to the theoretical body of knowledge by proposing a taxonomy of use scenarios enabled by CPSs. The taxonomy can be (1) leveraged to categorize use scenarios of CPSs in the equipment manufacturing industry and (2) used as a framework for further research. Practitioners can use the taxonomy to classify and compare use scenarios as well as identify business model archetypes.
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    Mobile Work Support for Field Service: A Literature Review and Directions for Future Research
    Advances in mobile technology and wearable devices as well as enhanced integration between information systems (IS) allow greater efficiency and new service offerings. Especially for location-dependent field service scenarios, new opportunities for hybrid value creation arise. Until now, leveraging sensor data of products and mobile work support for field service mostly remains a promising, yet unused potential. Also, first successes are scattered around various industries going digital. Thus, this paper explores the current state of research on mobile work support for field service by using the methodology of a systematic literature review (SLR). Based on a keyword search yielding 1899 contributions and 94 papers that were analysed in-depth, our contribution is two-fold: First, we present a comprehensive overview of the current state of research and central issues for mobile work support throughout the entire service lifecycle. Second, we outline directions for future research and relevant challenges in theory and practice.
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    Empowering Technical Customer Service by Cyber-Physical Industrial Equipment: Exploring Rationales, Opportunities, and Impediments
    (Association for Information Systems, 2015-07-06) ; ;
    Against the backdrop of digital innovation, new opportunities to empower technical customer service (TCS) for industrial equipment are emerging. Despite the currently available technological capabili-ties, organizations struggle to harness the potential of industrial equipment becoming cyber-physical. Cyber-physical capabilities of industrial equipment equipped with sensors, connectivity, and actua-tors, play a particularly pivotal role in providing more efficient and effective TCS support systems. This paper is an attempt to shed initial light onto this emerging topic. Based on 11 explorative case studies with organizations in the industrial service ecosystem, we first recognize changing service business models, the rise of independent TCS organizations, and a shrinking workforce as major ra-tionales for leveraging cyber-physical industrial equipment for TCS. Second, our inquiry identifies remote service, the ability to predict and trigger service activities, and the provisioning of operational equipment information to TCS staff as opportunities for application. Third, we pinpoint impediments to the fast implementation and adoption of cyber-physical capabilities to harness them for TCS pro-cesses. We believe that these findings may help practitioners to understand the relevance and potential of the embedded emerging digital capabilities and to pave the way towards effectively harnessing cyber-physical industrial equipment by identifying key impediments to successful usage.
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    Towards a Functional Reference Model for Service Planning and Execution in the Heavy Equipment Manufacturing Industry
    Heavy equipment manufacturing (HEM) firms are increasingly challenged by the integration of service planning and execution in their established product-centred information systems (IS) environment. Being confronted with the strategic challenge of reducing operating costs and being forced to meet the ever increasing industrial service demands, these firms have more and more problems to find the appropriate IS solution. Moreover, service functionality needs to be clearly defined and demarcated in the existing enterprise application landscape. Despite a few standardization efforts, there is no common understanding of the IS appropriation for service management in HEM companies and clear functional design. We address this need by developing a functional reference model. The design of the model is grounded in standardization literature, focus group and case study research involving eleven HEM and two software companies.
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